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Samsung uses “Someone Great” by LCD Soundsystem

2013-10-14T14:00:46-04:00

“When Someone Great is Gone” is used by Samsung in their commercial about a new smartphone watch. I left the TV on the other night, and that commercial woke me out of a sound sleep,  because I know this song.

The commercial, which features clips from “Get Smart,” “Inspector Gadget,” “Predator,” “The Jetsons” (with a reference to 1960s Spanish ventriloquist comedian Señor Wences), “Babylon 5,” “Star Trek,” “Dick Tracy,” “Jason of Star Command,” “The Flintstones,” “Knight Rider,” and many other television shows and movies using wristwatch communicators:

The original song, which features a shadow, a memory of a friend who’s gone. A different spin, a different mood, than perhaps Samsung would have wanted:

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